21 best tools to help you create better content

Content marketing is a definitive way to advocate for brand mindfulness and interface with your clients...

Content marketing is a definitive way to advocate for brand mindfulness and interface with your clients. It lets you recount your novel story and assemble massive buzz around your brand. 

It's likewise genuinely difficult work.

Luckily, there are loads of extraordinary, efficient tools out there that can drastically expand the effect of your substance advertising endeavours. Here are 21 of the absolute best.

SEMrush Topic Research Tool.

Topic research is one of the most effective ways to quickly develop ideas to explore further and inspire your content plan. The SEMrush topic research tool makes it a quick and easy process to create a whole host of potential ideas around your core topic in just minutes. Just enter a subtopic and see related articles and questions being asked in real-time.

Source: SEMrush

SEMrush Marketing Calendar. 

Once you have identified the content you want to create, you need to map out a solid editorial calendar and stick to it. Planning a content strategy around a calendar will help you be accountable and take the necessary steps to drive growth regularly. It is a great way to motivate you to keep on top of a regular publishing schedule, and the SEMrush Marketing Calendar is the perfect tool to help you do this.

Source: SEMrush


SparkToro positions itself as a way to "Instantly discover what your audience reads, watches, listens to, and follows." When planning your content strategy, you must know who you are targeting and what their interests are. The more you can create your content around your target market's needs and wants, the better success you will enjoy, and this tool crawls tens of millions of social and web profiles to share the insights you need on your audience.

Source: Backlinko

Google Trends 

Google Trends can help you understand the popularity of a search term or topic amongst Google searchers (which, let's face it, is most web users). Enter a query and see how interest has trended over time and use this insight to create content around topics quickly gaining traction (gaining a competitive advantage by being the first to jump on a trend) or, similarly, identify those that are likely losing interest.

Source: Danielfuterman.com



Google is regularly referred to as an answer engine, which means that we need to consider the questions that searchers are asking. And one of the most effective tools that you can use to help you find the questions you need to optimize your website is AlsoAsked.com.  A free tool that returns the "People Also Asked" data gives you insight into longtail searches and, importantly, defines the relationship between topics and questions.

Source: searchenginejournal.com

Answer the Public. 

As we have already discussed, you should be optimizing for questions as part of your SEO strategy, and the more insight you have access to, the better responses you can give to the different questions that are being asked. While AlsoAsked.com shows results from PAA, answer the public returns results from Suggest data, showing combinations of auto-complete searches. Use the two tools together to supercharge your insights and research.

Source: keywordseverywhere.com


SEMrush SEO Content Template. 

If you create content to help you rank on the SERPs, you shouldn't be writing blind. You need to know what is helping the top results to rank and consider this when creating your content. The SEMrush content template can help you analyze the content that is ranking top for your target keywords and help you understand what you need to include in your pages to compete.

Source: SEMrush


It might sound simple but creating mistake-free content is more complicated than it sounds. Grammarly helps you check for spelling and grammatical errors in your content while writing, as well as helping you to focus the tone of your content and check for plagiarism. The browser add-on also makes sure you avoid typos in social shares. Think of it as your writing assistant to make sure your content reads well and is free from errors.


Hemingway App. 

In their own words, "Hemingway App makes your writing bold and clear" and helps you make your content more readable and also shorten sentences. Run your written copy through the web app, and in seconds you will see the opportunities to make it better for your readers.

Source: Squibbler



Canva is, without a doubt, one of the most popular design platforms out there and a tool that even the world's least creative people could use to create stunning visuals across a range of formats. From social graphics and blog images to infographics and more, if you need to create simple and effective visuals without a designer, you'll love Canva.


 Ask a graphic designer to remove a background from an image using Photoshop, and it will likely take hours using the lasso tool. Use Remove.bg, and you will be able to remove pictorial backgrounds using AI in a matter of seconds. It's as simple as that and can save you hours when cutting out images to use in your visual.


Thinking of where to host your podcast after recording it? Buzzsprout is the platform for your content. It is a solid option to help you to manage and share your content with your listeners. You will gain insights into each episode's performance, as well as the devices your listeners are using and their current geographical location — data that can help you to tailor your content (and promotion strategy) to continue to grow.

Source: Buzzsprout


 While podcasts are booming in popularity, they are not for everyone. Only creating an audio version of your content could mean that you miss out on engagement from your audience. And for that reason, it is highly recommended that you transcribe your podcast episodes and offer a text alternative. But doing this yourself is time-consuming. Use Scribie as a cost-effective way to transcribe your podcasts in less than 30 minutes. This is super efficient and enables you to spend your time creating content, leaving transcription to the pros.

Source: Scribie


Webinar Ninja. 

Touted as "The Best All-In-One Webinar Software," the reason why Webinar Ninja has become so popular is due to its simplicity. Want to launch your webinar? You can literally be ready to go live in minutes, and the platform now powers millions of webinars from companies like Podio, Baremetrics, and AppSumo, so you are in good company. But one of the main reasons it comes recommended is the extensive template library that it comes with, helping you launch professional-looking sign-up pages without needing a designer and developer's resources. 

Source: ActiveGrowth


Infographics remain a popular way to visualize data and to use as part of your link building strategy (assuming, of course, that the data that you are visualizing tells a great story), but without access to a graphic designer, it is not always easy to design a visually appealing visual. And this is where Piktochart comes in. The tool is perfect for people with no design skills to create beautiful infographics that look professional and help elevate your business's content.

Source: tech originator


 Images and videos can help make your blog content more engaging, but the reality is coming across custom images that reflect your ideas. While some content creators have the luxury of a stock photo library at their disposal, not everyone does. When you need a license-free image to use in your content, Unsplash's library contains over a million photos at your disposal. No matter the image you need, Unsplash has something for you! 


Ready to record your first podcast but not sure what tools you need to capture and edit your audio? Audacity is an easy-to-use multitrack audio recording and editing platform that's far easier to use than it looks. In no time at all, you'll be ready to hit record on your first podcast episode and with the right software at your disposal. You'll be able to edit out little blips and background noises before exporting straight in your required format.

Source: Linux Mint


You will undoubtedly want to spend your time creating podcast content and promoting it, not on editing. But there is a clear need for your podcast to be of the very best quality and edited professionally. Your audience will be used to pristine quality 'casts, and quite rightly so. You can use Alitu to make better sounding podcasts without needing audio editing skills and experience. Simply load in your raw recordings, and the tool will quickly remove any mistakes, add your music, and you are good to go.

Zoom Webinars.

 Find us someone who isn't familiar with Zoom by now. And while many of us have spent much of the last few months speaking with friends, family, and colleagues over the platform, there is no denying that it is one of the most popular options for hosting a webinar. This is partly due to its sudden familiarity during the peak of the covid period and the fact that it has a solid offering that comes with a cost-effective price tag.


While we have all recently come to love webinars, there has also been a considerable surge in interest in live streams. Streamyard is perhaps the top tool out there to help you go live across Facebook, YouTube, LinkedIn, and other platforms. Keep your audience engaged across any of the platforms that they follow you on, and benefit from a straightforward solution that doesn't need a complex tech set up for you to stream.


Over the last few years, GIFs have found their way pretty much in every brand's marketing in one way or another. But the fun here is that you don't always need to be creating your gifs for them to be effective. Whether you are looking for one to sit alongside your latest social post or use in a blog, GIPHY's collections of thousands and thousands of GIFS are certain to have something suitable.

Final Thoughts

Using these tools is no replacement for your marketing strategy but for sure will make your content creation much easier and more successful when used correctly. 

Content marketing and digital strategy are his jam. Gbenga oversees quality delivery across accounts