How To Grow Your Online Audience
So you finally made that choice... Deciding to become an entrepreneur is one of the bravest and coolest things one could do
So you finally made that choice… Deciding to become an entrepreneur is one of the bravest and coolest things one could ever embark on in their lifetime. It’s filled with ups and downs as well as those little moments of triumph that make the struggles worth it.
There are a lot of opportunities that exist in the age of the internet for entrepreneurs no matter your budget or experience level. But while these opportunities are great, there’s a reason many entrepreneurs aren’t growing their business through the power of online. They have not built their online audience and don’t have a plan to start building their audience.
It’s one of the main reasons businesses don’t experience explosive growth. You can do almost everything right with your growth strategies but if you don’t have an audience online, then you don’t have a potential customer base. Without that, you won’t get sales. So let’s dive in.
We all agree that running a business can be overwhelming and challenging. With lots of things to do, developing content, mastering technology and staying focused. Whether you are selling a product or providing a service, everything you do should align from online audience, content to product. It’s important to know what you’re all about and how you want to communicate it.
Any brand that wants to be all things to all people will likely end up feeling watered down and uninteresting. You don’t necessarily have to make your niche super specific, but you also want to spend sometime exploring the idea of who you are and what you stand for as a brand. A good place to start is by forming a mission statement for your company or brand.
Consumers of the internet and online world are savvier than they’ve ever been. If you want users to engage with your business the only way to do that is to create vibrant content. A video, gif, a colorful image, articles on your site, newsletters or something that makes the reader stop and pay attention to your posts. Offering consistent content is exactly what you need to do to attract new readers. If I create beautiful posts and content but with no real pattern or consistency, it’s very likely that I will lose followers and readers fast – like a leaky bucket. You can choose which frequency works best for you but be consistent about it.
This means building an email list along with your social media presence to direct traffic back unto your main platform. You can have the best looking website, all the fancy software, the best funnels, but you need people and customers to see it. No online audience means no opportunity to convert. Different people tend to hang out in different social areas, including Facebook, Twitter, Pinterest, and Instagram. Meet your audience where they are and find ways to connect with them so they follow you back to your online business.
“Offering consistent content is exactly what you need to do to attract new readers.”
Don’t be afraid of SEO. The internet is huge and full of fun and interesting things to look at, read and buy. So you don’t only want to stand out with your content, you want to make sure that it’s easy to find as well. Learn more about SEO or hire a specialist to help you boost your business online so your customers can easily find you. Also it is imperative you find blogs or platforms that are similar and therefore attract the same audiences that may be interested in what you have to offer or what you’re doing. Connect with them and see if there are ways you can work together to benefit both parties. If the sizes of your online audience are similar, just mutually agree to promote each other in whatever way feels organic to both of you.
That’s it, now you have all the info to to grow your online Audience!
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